Our Services
Business development is based on two pillars
01. Strategic pillar
- SWOT analysis, market research
- Structure and prioritize business development processes
- Define customers segmentation
- Sales force architecture
- Assessment of sales force
- Business plan
- Large accounts strategy
- CRM tool selection
- Marketing strategy (direct marketing, social media)
- Crisis management (fast declining revenues)
02. Organizational pillar
- Portfolio management
- Define methodical targeting
- Define pitch around value creation for the customer
- Manage right balance between hunting & farming activities
- Monitor (KPIs) and steer sales activities
- CRM calibration
- Organize key account management
- Set up partnerships, activate networks, lobbying
- Structure cross-fertilization actions
- Assess, organize and recruit commercial teams
- Management, training and coaching of sales force